To support the proposal of a new zero-waste collection for Bottega Veneta, I developed a branding campaign to redefine the brand’s corporate social responsibility strategy; the ten-piece capsule was designed to promote sustainable design and conscious consumption.

I began the rebrand by creating a digital pen portrait of the target customer, after which I scanned competitor collections as market research to inform the design of the collection. As a visual counterpart to my research, I used Photoshop to create a moodboard, website landing page mock-ups, and sketches aligned with the concept.

For the offline campaign, I imagined a three-phase brand event at the Barbican to showcase the sustainable rebrand. Digitally, I proposed an interactive design challenge to promote the work of under-represented inner-city talent.