Assuming the role of a marketing executive, I strategised a six-month promotional campaign for the Gucci x Adidas Gazelle sneaker centred around an experiential pop-up store in Selfridges.

In an interview with a senior marketing strategist at the department store, I identified three target consumer groups for the campaign. I also utilised the AIDA and RACE frameworks to outline the strategy, researched tech trends to enhance interactivity at the pop-up, and created moodboards as well as social media mock-ups on Photoshop. For the online component of the marketing plan, I scouted compatible influencers, quantified the budget with Excel, and developed a six-month activity timeline.