UTOPIA
An East London Store Concept for Matches Fashion
For this collaborative project, myself and three other students were required to prepare an inventive marketing plan to promote the opening of a new sustainable store for the now-defunct major fashion retailer Matches. To achieve this objective, we delegated roles to each team member so as to complete the huge task before the deadline. To support my team, I took on the role of fashion buyer which included the duty of selecting a brand mix for the store to stock at the new point of sale.
To formulate the brand mix, I utilised WGSN to conduct trend research to ensure the selections would correspond with consumer demands and reflect the sustainable and avant-garde personality of the concept store.
Trend Research
To adhere to the allocated store budget, I selected a three-tiered brand mix which includes a balanced inventory of core, seasonal and avant-garde items to cater to the needs of a diverse clientele.
Budgeting
